Hey there! So, you’re in the small business game too? Whether you’re brewing the best coffee in town or crafting jewelry that has everyone buzzing, we’re in the same boat. And there’s this huge digital wave we’ve got to ride, whether we’re ready or not It’s vast, it’s intimidating, and sometimes, downright confusing. But hey, we’ve faced challenges before, right? Let’s break down the wave into digital strategies that you can use for your business, old-school chat style.


1. The Digital Buzz: What’s All the Noise About?

Do We Really Need to Go Digital?

Alright, let’s address the elephant in the room. Why is everyone and their grandma talking about going digital? Here’s the deal: our customers are online. They’re scrolling, searching, and shopping. And guess what? A staggering 80% of U.S. small businesses aren’t fully diving into this digital pool. That’s a lot of missed opportunities, my friend.


2. Real Talk: The Good Stuff About Going Digital

No Fluff, Just Facts

I did some digging, and the folks over at Deloitte have some juicy insights [1]. Small businesses that embrace the digital wave can:

  • Rake in double the revenue per employee. (Yes, DOUBLE!)
  • See a growth spurt that’s four times higher than those who don’t.
  • And here’s the kicker: they’re more likely to create new jobs.


3. The Hurdles: What’s Keeping Us on the Sidelines?

Facing Our Digital Fears

I’ll be honest; the digital realm can feel like a beast. Some days, I wonder if it’s even worth the effort. And I’m not alone. Many of us are hesitant, thinking it might not fit our business model or fretting about online security. But most of these fears? They come from not diving deep enough. Knowledge truly is power. So here is how to conquer digital strategies for your business.


4. Rolling Up Our Sleeves: Crafting a Digital Game Plan

One Step at a Time

  1. Learn the Basics: Before anything, let’s understand what we’re diving into. There are plenty of free workshops and webinars out there.
  2. Set Up Shop Online: Think of your website as your digital storefront. It’s where the magic happens.
  3. Social Media Isn’t Just for Teens: It’s where our customers hang out. Let’s join the party.
  4. Emails: The Digital Postcards: A simple hello or an update can go a long way.
  5. Be Seen: A little SEO magic ensures we pop up when customers search for our services.
  6. Feedback Loop: Tools like Google Analytics give us a peek into what our customers love (or don’t).


5. The Digital Marathon

Pace Yourself; It’s a Journey

Look, I won’t sugarcoat it. The digital journey has its ups and downs. Trends change, algorithms update, and sometimes it feels like we’re just trying to catch up. But remember, every challenge is a new lesson. We’ve got this.


6. Peeking into the Future

Where Do We Go from Here?

Let’s face it: AI and other digital technologies will not go away. We are just at the beginning of a megatrend that will only amplify. As business owners it is our job to find out how we can make these changes work for our businesses, for our customers and how we can use them to our advantage. But the first step is to embrace it, be open for it and start playing around with it. What are you going to get started with?



[1] Deloitte, Small business technology trends: https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html


Alright, fellow hustler, that’s my take on this whole digital saga. It’s a wild ride, but something tells me we’re up for the challenge. Let’s conquer this digital jungle together. Catch you on the flip side! 🚀