10 Essential Business Tools Small Business Owners Can’t Ignore in 2023


Navigating the Small Business World: Essential Business Tools for the Savvy Entrepreneur

For any small business owner, having the right tools in your arsenal is as important as having a stellar business idea. In a recent report from Intuit, it was found that 64% of small business owners begin their journey with a mere $10,000 or less1. So, every dollar saved on effective Essential Business Tools is a dollar earned! So, what tools do you need to outmaneuver the competition in 2023? Let’s find out.


1. QuickBooks Online: Keeping Your Finances Neat and Tidy

Managing your money is a task you can’t afford to get wrong. QuickBooks Online is a small business owner’s dream, with features like automated invoicing and real-time cash flow tracking making money management a breeze.


2. Hootsuite: Nailing the Social Media Game

In this day and age, not being on social media is a cardinal sin for any business. Hootsuite is a jack-of-all-trades tool that lets you manage your social media presence from a single dashboard. It’s like having a social media manager, only cheaper!


3. Salesforce Essentials: Understanding Your Customers

It’s all about the customers, right? Salesforce Essentials is a CRM that is sales-focused and lets you keep tabs on customer relationships and sales processes. With this tool, you can learn more about your customers and make decisions that matter.


4. Asana: For the Project Management Whiz in You

Organization is the key to success, and Asana helps you unlock it. This collaborative workspace is one of the essential business tools that keep all your projects, and your team, on the same page.


5. Zoom: Connect, Communicate, Collaborate

The new normal has made remote communication indispensable. Zoom is more than just video calls. Its features like screen sharing and breakout rooms make it a must-have tool for your small business.


6. Shopify: Selling Online Made Easy

For the e-commerce enthusiasts, Shopify offers a user-friendly platform to sell your wares. Its range of templates and third-party integrations make online selling a piece of cake!


7. Mailchimp: Reach Out and Connect

Email is not dead! Mailchimp breathes life into your email marketing strategy with features like email automation and audience segmentation. It’s time to hit ‘send’ on that campaign.


8. Norton Small Business: Your Cybersecurity Shield

In an increasingly digital world, cybersecurity is of paramount importance. Norton Small Business provides top-notch protection for your precious business data. Better safe than sorry, right?


9. Tableau: Making Sense of the Data Deluge

Data is king, and Tableau helps you understand it better. This tool can turn complex data into simple charts and graphs, giving you insights to make smarter business decisions. Reporting tools like Tableau can help you track your most important KPIs (you can find 5 of these KPIs in this article here).


10. SEMrush: SEO, Simplified

For your business to shine online, you need a solid SEO strategy. SEMrush is an essential tool that can help you improve your website’s performance and visibility. Be seen, be heard!


In Conclusion: Using Essential Business Tools to Catapult Your Small Business Success

Running a small business is no small feat. But with these Essential Business Tools in your toolkit, you’re well equipped to face the challenges head-on. So here’s to cutting down on manual tasks, understanding your customers better, and ultimately, driving your small business towards new heights in 2023.