Hey there, fellow business owner! Ever wondered why some pages don’t pop up on Google?

It’s a bit of a shocker, but a lot of web pages are playing hide and seek with Google – and not by choice. They are simply not indexed by Google which makes them not show up in the Google search. If you’re scratching your head wondering why, let’s unravel this mystery together.

 

So, What’s This “Indexing” Everyone Talks About?

Imagine Google as this massive, digital librarian. Now, when your page gets “indexed in Google”, it’s like the librarian has just shelved your book in the right section. So, when someone’s looking for what you offer, they find your page. Neat, right? But here’s the catch: not every book makes it to the shelf. Some are left in the storeroom, forgotten. That’s what happens when your page isn’t indexed.

 

Why Should You Keep an Eye on Your Indexing Status?

Picture this: You’ve got this fantastic website for your business, but if it’s not indexed, it’s like having a store in a ghost town. No one knows it’s there! And for us small business folks, especially targeting fellow Americans, we want to be on the map, not off the grid. Plus, with the digital landscape constantly evolving, staying updated ensures you don’t miss out on potential customers.

 

How Often Should You Check Whether You’re Indexed In Google?

Now, while it’s tempting to check daily (we all love a bit of Google vanity, right?), that might be overdoing it. For most of us juggling a million things, a monthly check is just right. But if you’ve jazzed up your website recently or added some cool new content, maybe sneak a peek weekly. Remember, it’s not just about being indexed, but also about understanding how well you’re performing.

 

Want to Boost Your Chances of Being Seen on Google? Here’s the Secret Sauce:

  • Quality is King: Instead of a barrage of “meh” posts, how about a few “wow” ones? Google loves that. Dive deep into topics, offer insights, and share stories. Authenticity goes a long way.
  • Mobile is Magic: With so many of us glued to our phones, make sure your site looks good on those screens. A responsive design isn’t just a fancy term; it’s a necessity in today’s world.
  • Engage, Engage, Engage: Keep your audience hooked. The longer they stay, the more Google thinks you’re the real deal. Use interactive elements, quizzes, polls, and encourage comments and feedback.
  • Stay in the Loop: Google’s always changing its mind on what it likes. Keep up with the latest, and you’ll stay ahead. Consider subscribing to SEO newsletters or joining online communities to stay informed.

 

Here’s a Little Nugget for You

Did you know, according to Ahrefs, a whopping 91% of content is like a wallflower at a dance party, getting no attention from Google? That’s why it’s crucial to make sure you’re not just indexed, but also shining bright. [1]

 

Wrapping It Up

For all my fellow Americans dreaming big with their small businesses or those just starting out, remember: Being on Google isn’t just about being online. It’s about being seen, heard, and making a mark. So, next time you’re sipping your coffee, pondering your business strategy, ask yourself: “Is my content dancing in the spotlight on Google?”

 You can find more articles on paid and free marketing strategies here: https://smallbusinesstips.blog/category/marketing-sales/ 

 

Sources:

[1] Ahrefs Study on Search Traffic: https://ahrefs.com/blog/search-traffic-study/